pladis unveils two new Jacob’s cracker variants aimed at younger shoppers

Date: September 22, 2023Leave a comment

Global snacking company pladis has expanded its Jacob’s portfolio with the launch of two new crackers, in a bid to recruit shoppers aged 35+ into the category. Aimed at injecting […]


Bestway Vans team donate commissions and pladis matches sum

Date: June 11, 2020Leave a comment

The team at Bestway Vans Direct teamed up with pladis UK & Ireland to raise money for NHS frontline services.  The Bestway Vans Direct team donated their personal incentives and […]


New Year launch for McVitie’s Jaffa Cakes Nibbles

Date: December 6, 2018Leave a comment

Pladis is taking its £54 million McVitie’s Jaffa Cakes brand into new territory with the launch of Jaffa Cakes Nibbles. Available from 7 January, the new product features the familiar […]


Jacob’s Cracker Crisps Thins introduced by pladis

Date: August 13, 2018Leave a comment

Pladis, the global snacking company, has introduced Jacob’s Cracker Crisps Thins. Available in 130g sharing bags (rsp £1.89), Jacob’s Cracker Crisp Thins come in three flavours – Mature Cheddar & […]


Flipz launched by pladis following success in America

Date: May 24, 2018Leave a comment

Pladis has added one of America’s favourite treats to its UK portfolio – the chocolate-covered pretzel snack Flipz. In the US, Flipz is currently worth $61m at retail sales value, […]


Big Brand Event launched by Today’s Group

Date: March 28, 2018Leave a comment

The ‘Big Brand Event’ is a new initiative for customers of Today’s Group wholesale members. It enhances national three-weekly promotions by showcasing the chosen brand of a featured supplier over […]


Cash & carry depots included in pladis Better Biscuits category initiative

Date: March 23, 2018Leave a comment

The ‘Better Biscuits’ category initiative from pladis has been developed to include cash & carry depots and forecourts in the trading formats section, with specific planograms and merchandising advice for […]


McVitie’s ‘Sweeter Together’ campaign launched with trade activity

Date: March 9, 2018Leave a comment

Pladis has announced the launch of its new McVitie’s Masterbrand campaign, ‘Sweeter Together’, which shows how the act of sharing a biscuit has the power to bring people together. The […]


pladis unveils sweet and savoury brand extensions

Date: May 18, 2017Leave a comment

Pladis is extending its Jacob’s Mini Cheddars range with three new flavours. Red Leicester, Stilton and Smoked Applewood variants are launched this month with a £4 million media campaign incorporating […]


£88 million growth opportunity for biscuits in convenience – pladis

Date: April 21, 2017Leave a comment

Matt Blake (pictured), head of wholesale at pladis, explains the importance of wholesalers and their customers meeting consumers’ various need states. What proportion of your business goes through the wholesale […]