‘Wholesale is of critical importance’ – Ian Patefield of Britvic
Ian Patefield (pictured), the newly appointed GB wholesale director at Britvic, talks about the company’s new division covering convenience, catering and licensed trade. What proportion of your business goes through […]
Britvic reinforces commitment to great service
Trystan Farnworth (pictured), commercial director of wholesale at Britvic, offers a candid assessment on where and how wholesalers can improve. What is your biggest source of frustration when you scour […]
Product news summary 6th March 2015
HEADLINES THIS WEEK: – BRITVIC TARGETS ADULT SOCIAL OCCASIONS – NEW WALKERS ADVERT TO PROMOTE MIXUPS – JACK’S LINKS TO SAMPLE AT LONDON MARATHON – GINSTERS REVEALS FIRST-EVER SNACKING RANGE
