Mars Wrigley: still great headroom for growth of confectionery in wholesale
Ayman Nasreldin (pictured), customer development director at Mars Wrigley Confectionery, advises focusing on core range, innovation, mini seasons and digital. What proportion of the Mars Wrigley Confectionery UK business goes […]
Mars Chocolate expands 50p PMP range
Mars Chocolate has expanded its portfolio of price-marked lines by including six popular single-serve packs. Mars, Snickers, Twix, Bounty and Maltesers are now obtainable in price-marked versions, with Maltesers Teasers […]
Product news summary 23rd January 2015
HEADLINES THIS WEEK: – MALTESERS TARGETS £1 MILLION RED NOSE DAY DONATION – HALEWOOD INTERNATIONAL DISTRIBUTES SUPERBOWL-INSPIRED POS KITS – BUTTERKIST TO RELEASE VALENTINE’S DAY TV ADVERT – DIET COKE CAMPAIGN TO INSPIRE WOMEN
