New campaign for Coca-Cola and redesign for Zero Sugar
Coca-Cola has unveiled a new campaign, ‘Open That Coca-Cola’, and has relaunched Coca-Cola Zero Sugar with a new packaging design. The campaign is running on TV, online video, radio and […]
CCEP reduces price points on its Coca-Cola price-marked packs
Coca-Cola European Partners (CCEP) has reduced the price points on its price-marked packs across its colas portfolio. 1.75-litre bottles of Coca-Cola Zero Sugar – including the cherry and vanilla-flavoured variants […]
CCEP: influencing and responding to trends
Gary Black (pictured), sales director for wholesale and convenience at Coca-Cola European Partners, highlights opportunities in the changing soft drinks industry. What proportion of your UK sales goes through cash […]
Summer activity heats up for CCEP brands
Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences. Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, […]
Coca-Cola Zero Sugar renews ‘First Taste’ campaign
Coca-Cola European Partners (CCEP) has brought back a renewed version of its advert for Coca-Cola Zero Sugar, ‘First Taste’, encouraging consumers to try the drink for the first time. The […]
Coca-Cola European Partners makes a smart move in flavour
Coca-Cola European Partners is launching three Glacéau Smartwater products. Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in […]
Consumer choices shape support from CCEP
Gary Black (pictured), associate director – national and key accounts at Coca-Cola European Partners (CCEP), suggests ways wholesalers can boost their soft drinks sales. How are you looking to strengthen […]
