New campaign for Coca-Cola and redesign for Zero Sugar

Date: February 24, 2021Leave a comment

Coca-Cola has unveiled a new campaign, ‘Open That Coca-Cola’, and has relaunched Coca-Cola Zero Sugar with a new packaging design. The campaign is running on TV, online video, radio and […]


CCEP reduces price points on its Coca-Cola price-marked packs

Date: May 18, 2020Leave a comment

Coca-Cola European Partners (CCEP) has reduced the price points on its price-marked packs across its colas portfolio. 1.75-litre bottles of Coca-Cola Zero Sugar – including the cherry and vanilla-flavoured variants […]


CCEP: influencing and responding to trends

Date: August 22, 2018Leave a comment

Gary Black (pictured), sales director for wholesale and convenience at Coca-Cola European Partners, highlights opportunities in the changing soft drinks industry. What proportion of your UK sales goes through cash […]


Summer activity heats up for CCEP brands

Date: July 12, 2018Leave a comment

Coca-Cola European Partners’ summer campaign has been designed to attract millennials with its giveaway of thousands of experiences. Featured on promotional packs of Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, […]


Coca-Cola Zero Sugar renews ‘First Taste’ campaign

Date: January 16, 2018Leave a comment

Coca-Cola European Partners (CCEP) has brought back a renewed version of its advert for Coca-Cola Zero Sugar, ‘First Taste’, encouraging consumers to try the drink for the first time. The […]


Coca-Cola European Partners makes a smart move in flavour

Date: June 15, 2017Leave a comment

Coca-Cola European Partners is launching three Glacéau Smartwater products. Sparkling Berry & Kiwi, Lemon and Green Apple variants have zero sugar, zero calories and all-natural flavours, and are available in […]


Consumer choices shape support from CCEP

Date: September 26, 2016Leave a comment

Gary Black (pictured), associate director – national and key accounts at Coca-Cola European Partners (CCEP), suggests ways wholesalers can boost their soft drinks sales. How are you looking to strengthen […]