Parfetts launches Big Ticket three-week brand takeover initiative
Parfetts has launched the Big Ticket, a new promotional initiative that offers suppliers an extensive three-week brand activation across depot, digital and retail channels. The activation is a brand takeover […]
Carlsberg relaunches flagship Danish Pilsner
Carlsberg UK has relaunched its flagship beer, Carlsberg Danish Pilsner, and introduced accompanying ‘betterments’ aimed at improving the consumer drinking experience and minimising the brand’s environmental impact. Carlsberg Danish Pilsner […]
Richard Boyles joins TWC to drive market penetration
TWC, the route-to-market data specialist, has appointed Richard Boyles (pictured) as customer engagement director, with a brief to accelerate growth and drive market penetration. With over 30 years’ experience in […]
Carlsberg UK encourages customers to trade up
Kevin Ward (pictured), business unit director – impulse channel at Carlsberg UK, urges wholesalers to drive sales of the growing, higher value beer sub-categories. What proportion of your business goes […]
Carlsberg signs partnership deal with Watford FC
Carlsberg has strengthened its association with Barclays Premier League football clubs by joining forces with Watford FC and extending its long-standing partnership with Tottenham Hotspur FC. The partnerships give Carlsberg […]
