Carlsberg signs partnership deal with Watford FC

Carlsberg has strengthened its association with Barclays Premier League football clubs by joining forces with Watford FC and extending its long-standing partnership with Tottenham Hotspur FC.

The partnerships give Carlsberg UK exclusive rights to offer its flagship beer, Carlsberg, and its wider drinks portfolio to football fans at Vicarage Road and White Hart Lane on match days, until the end of the 2018-19 season.

Carlsberg branding will appear at both clubs’ home league and domestic cup matches on LED perimeter advertising and media interview boards. The partnerships also include hospitality packages and match tickets for consumer engagement.

Carlsberg now has partnerships with 10 of the 20 Premier League clubs, including Arsenal, Aston Villa and Liverpool FC. It will also be the Official Beer of the UFEA European Championship 2016 in France.

Tel: Carlsberg (01604) 668866