Sysco extends mySysco rewards to Country Choice customers

Sysco GB has expanded mySysco rewards, with Country Choice customers now able to join those of Brakes and Brakes Catering Equipment in accessing its loyalty offer.

Country Choice customers are currently being invited to join mySysco rewards and activate their personalised offers. Once registered, they can earn cashback across more Sysco brands, redeemable as credit, high street vouchers, staff gifts and a wide range of merchandise.

Existing Brakes and Brakes Catering Equipment customers, who have already enjoyed more than £6 million in cashback, will continue to enjoy all current benefits with the added opportunity to earn when purchasing from Country Choice.

The mySysco rewards scheme –formerly known as mybrakes rewards – has been shaped directly by customer feedback. Customers told the company that they wanted the scheme to feel personal, offer more choice and deliver meaningful value through cashback rather than points.

Leon French, marketing & digital director at Sysco GB, said: “Expanding mySysco rewards to include Country Choice is about giving our customers more of what genuinely helps them. Food businesses work incredibly hard and every saving matters, so being able to earn cashback across more of their everyday purchases is a real benefit. They can use it to invest back into their business, treat their teams or choose something special from the rewards store.

“Bringing our brands together under mySysco rewards creates a smooth, easy experience and gives customers more value in the moments that matter to them. It is loyalty designed around their needs and what makes a difference in their day.”

An important part of mySysco rewards is that Sysco plants a tree for every redemption that is made, and more than 133,000 have been planted to date. Through the company’s partner, veritree, trees are planted around the world, including Haiti, Kenya and North America, helping to support degraded land and ecosystems.