Sysco Essentials, Classic and Premium own-brands now available in UK

Sysco has launched a new range of own-brand products, available to all of Sysco’s British businesses, including Brakes, kff and Medina Foodservice.

The Sysco brands portfolio has three tiers – Sysco Essentials, Sysco Classic and Sysco Premium – all backed by Sysco’s best-in-class quality assurance guarantee.

Sysco Premium offers superior products that are intended to stand out for the quality of their ingredients.

Sysco Classic provides quality products that are designed to be a match for any branded product, while giving more value for the price. This extensive selection can be found in all categories, from store cupboard staples, fresh and frozen foods to prepared products.

Sysco Essentials are positioned as offering fantastic value, while delivering greater consistency than other economy brands. Products in the range provide a low-cost option for foodservice operators.

Stuart Smith, merchandising director for Sysco in GB, said: “The Sysco brand is hugely successful in the US, where it has built a strong reputation for quality and value. The new range we’ve introduced in Great Britain will help customers here more easily identify the products they want, while giving them confidence that what they’re selecting is backed by the quality and value you’d expect from the world’s leading foodservice supplier.”