SUSO signs three-year partnership with Brakes’ Meals & More charity

School-approved soft drinks brand SUSO has partnered with the Brakes charity Meals & More in a three-year partnership to support the charity’s fight to end school holiday hunger.

A carbonated soft drink made from 60% fruit juices and fizzy water, SUSO has established a three-year partnership with Meals & More as part of its ‘Stand Up Stand Out’ ethos, raising awareness and tackling social issues that affect its audience of mainly school children and young adults.

Through the agreement, SUSO will give funding to Meals & More so that it can continue to support holiday clubs across the UK that offer healthy food and social activities for vulnerable children. SUSO will also provide a donation of its range of drinks to school holiday clubs.

Meals & More currently provides funding to 38 delivery partners and over 250 holiday clubs across the UK. Exacerbated by the cost-of-living crisis, demand for the charity’s services have increased.

Peter McGrath, operations director at Meals & More, said: “We are thrilled that SUSO has joined us as corporate supporter for three years. It is a very challenging time for many families in the UK. The school holidays can be a particularly difficult time. By supporting holiday clubs in local communities, we ensure that children across the UK receive good food and get the opportunity to play with other children. We aim to support 400,000 meals in 2023. We look forward to working together with SUSO so we can help support more children.”

Nelly Edwards, commercial manager of SUSO, added: “Meals & More’s work to provide healthy food for vulnerable children in the holidays is more vital than ever as families struggle with the cost-of-living crisis. SUSO’s ethos is to stand up and tackle issues that affect school children and young adults, which is why we have established a long-term partnership with Meals & More to support it in achieving its mission to end holiday hunger.”

SUSO is currently available from Refresco in five flavours – Mango & Passionfruit, Apple & Elderflower, Forest Fruits, Orange & Mandarin, and Lemon & Lime. A new flavour, Apple & Cherry, is being launched in June. All variants come in cases of 24 x 250ml recyclable aluminium cans.

Published Date: May 4, 2023
Category: Wholesale Industry News