Two of the leading UK laundry brands from Unilever have joined forces for the first time to pioneer a new limited-edition festive offering.
Surf, the UK’s number one fragrance detergent, and Comfort, the UK’s number one fabric conditioner, are now available in a new seasonal fragrance, providing consumers with a complete laundry care solution over the winter months.
Surf Winter Violet & Mistletoe Liquid and Comfort Creations Mistletoe & Crocus Conditioner retain the same silver, purple and white colour scheme, with mistletoe artwork added for dual siting in the seasonal and laundry aisle.
Paul Johnson, marketing manager for laundry at Unilever UK, comments: “We know that consumers love trialling new laundry fragrances, especially around Christmas. In fact, 25% of consumers said that laundry fragrances are their favourite way to infuse their homes with a festive scent (One Poll), which is why we’re excited for two of our biggest brands to partner together to launch these two new limited-edition variants.”
The new Surf fragrance comes in a 875ml format (rsp £5), while the Comfort equivalent retails at around £3 per 1.16-litre bottle.
Tel: Unilever (0800) 731 1597Published Date: October 18, 2015