Sugro UK partners with NIQ Brandbank to offer product content to members

Sugro UK has announced a new partnership with NIQ Brandbank.

As a result, members of the group will gain access to NIQ Brandbank’s up-to-date product images and product attributes for their printed and digital materials.

Sugro managing director Emma Senior commented: “This is a real asset to our overall offering to Sugro members. In such a fast-paced industry, it is crucial that we can provide our members with the tools they need to maximise sales. Quick and easy access to the correct product images is crucial and I am delighted we have been able to partner with NIQ Brandbank to provide this.”

Yulia Petitt, head of commercial & marketing at Sugro, added: “The sourcing of images and associated product information is a constant challenge for the group members, and I am delighted that we have been able to negotiate a centrally agreed offer for the members with NIQ Brandbank.

“Several Sugro members already use NIQ Brandbank; however, some do not, and, as a result, do not have most recent product images across their digital channels.

“By agreeing this contract centrally, we will be able to support our members with saving both time and money that would otherwise be spent sourcing information elsewhere.”