Sugro UK introduces One-Stop Information Hub on supply partners

Sugro UK has introduced its One-Stop Information Hub, which stores individual supplier brand store pages in a single location.

This launch marks a digital expansion for Sugro UK, transforming the established Drive Your Sales portal into a comprehensive ‘digital shopfront’ hub.

By centralising brand-specific assets and category insights, Sugro aims to directly address the ‘final mile’ of retail execution for independent wholesalers and their customers.

These dedicated pages serve as a digital shopfront for Sugro’s supply partners and are designed to centralise brand-specific assets, ‘must-stock’ lists, product-specific data, sustainability details, displays, and point-of-sale materials.

This consolidation enables members and retailers to access key information about the brands, core ranges and new products; execute high-impact retail and digital campaigns; and order PoS and display equipment without the need to visit multiple external websites.

Emma Senior, managing director of Sugro UK, said: “The launch of the One-Stop Information Hub represents a pivotal shift in how we support our network. By consolidating the vast expertise of our supply partners into a single, accessible digital shopfront, we are empowering our members and retailers to operate with greater speed and efficiency.

“This initiative is about more than just convenience; it’s about providing the high-quality data and tools necessary to stay competitive in an evolving marketplace.”

Yulia Petitt, head of commercial & marketing at Sugro UK, added: “The real power of this initiative lies in its efficiency – saving our members and retailers immense time and effort by consolidating digital assets, sustainability data, and PoS materials into a single environment. It’s about bridging that final mile of retail execution with speed, precision, and high-impact digital agility.”