Sugro UK announces member and supplier awards

Sugro UK announced awards for both members and suppliers at its annual trade show in Liverpool.

Member awards:

Environmental & Sustainability: O’Reillys Wholesale

Digital Champion: Sun Exotic Wholesale

Group Rising Star: Eurotrade

Retail Member: Northern Confectioners

Community & Charity Champion: Youings Wholesale

Specialist Wholesale: Monmore Confectionery

Best Supplier Engagement: Brand Factory

Grocery Wholesaler: Nasco UK

Supplier awards:

Best Member Engagement: Coca-Cola Europacific Partners

Digital Champion: Mondelez UK

Group Rising Star: RH Amar

Business Partnership: KP Snacks

Product of the Year: Red Bull, White Peach Edition 250ml

Best Service Provider: e-bate

Gold Supplier: Carlsberg Britvic

Sugro managing director Emma Senior said: “Our May trade show is our largest event of the year and goes from strength to strength. The event encompasses what a buying group should be and enables our members and suppliers to engage with one another, to drive future business.”

At the trade show, Sugro also celebrated being voted the No.1 buying group in the Advantage Group – Voice of the Supplier Industry Benchmark 2026. This marks the third year out of the last four with the group securing the top spot, with Sugro previously being voted No.1 in both 2023 and 2024.

Senior commented: “Reaching the No. 1 spot in the Advantage Group benchmark for the third time in four years is an incredible milestone for Sugro. Our trade event perfectly captured this momentum, providing a powerful platform for our 80 members and supply partners to network, grow and celebrate the success of the group”.

Sugro head of commercial & marketing Yulia Petitt added: “We were exceptionally pleased with a high level of attendance and participation, where all attendees had many opportunities to interact, network, and continue to drive the business forward.

“The trade show was a fantastic opportunity to celebrate the achievements of the group with our members and supply partners. Congratulations to all the winners of the awards.”