Sugro offers members digital screens free of charge

Sugro UK is rolling out its digital signage solution to its members, following a successful implementation with TB Cash & Carry.

In partnership with suppliers, Sugro is offering the digital screens to its members free of charge.

Sugro maintains that the initiative, which is in collaboration with Add Vision, is set to significantly enhance the way members can communicate with their customers. The screens can feature promotions and special offers, NPD, and product information.

Sital Patel, managing director of TB Cash & Carry, said: “Sugro UK’s launch of digital screens has been a game-changer for us at TB Cash & Carry. It has significantly enhanced our in-store marketing capabilities, allowing us to engage with customers more effectively and promote our products dynamically. We are very excited about the potential this technology brings to our business.”

Yulia Petitt, head of commercial & marketing at Sugro, added: “As well as optimising advertising and promotional campaigns, our digital signage offering will further strengthen the group’s Retail Club mechanic via enhanced execution excellence and in-store theatre whilst giving suppliers an opportunity to increase sales and distribution though compliance and execution.”