Adams Foodservice is a family-run foodservice wholesaler serving customers across South East England. The business supplies a comprehensive range of fresh, chilled, frozen andambient products to the hospitality, catering, education and care sectors. Its extensive product offering includes fresh produce, meat, seafood, dairy, bakery goods, beverages, cooking ingredients, cleaning supplies, packaging and disposable foodservice products.

The family-run business, run by father and son Ali and Suley, combines the personal service of a family-owned business with efficient logistics and a modern distribution network.

Suleyman Ali, director of Adams Foodservice, said: “At Adams Foodservice, we’ve always believed that business is about more than just supplying great products, it’s about building lasting relationships.

“As a family-run business, we’ve built our reputation on trust, reliability, and treating our customers, suppliers, and employees like part of the family. That’s why joining Sterling Supergroup feels like such a natural fit. Their commitment to supporting independent businesses and fostering a strong family culture mirrors our own values. We’re excited to become part of the Sterling family, combining our shared experience, passion, and commitment to exceptional service as we continue to grow together.”

Daniel Larkin, chief commercial officer of Sterling Supergroup, said: “Adams Foodservice is exactly the type of business that adds value to our membership. They’ve built a strong reputation in their region, have a clear focus on customer service and continue to invest in their future growth. It’s great to welcome them to Sterling and we are looking forward to working with the team as they make the most of the opportunities available through the group.”