Sterling Spring Show sees strong engagement in 60th anniversary year

Sterling Supergroup united members and suppliers from across the UK and Ireland for two days of collaboration and commercial opportunity at its Spring Show earlier this month in Northamptonshire.

This year’s exhibition was sold out in record time, and it highlighted the distinctive culture within Sterling, built on trust, shared ambition, and meaningful partnerships.

As part of Sterling’s commitment to supporting member growth, the group once again offered up to a £500 discount incentive for members listing new Sterling Caterers Essentials products. The initiative generated strong interest and further increased uptake of the own-brand range.

The show also offered an ideal setting to welcome three new members: John D Forrest, Clegg’s Chilled Foodservice and G McWilliams Aberdeen. Their arrival reflects the Group’s growing appeal during its milestone 60th anniversary year, further enhancing Sterling’s national footprint and industry presence.

Daniel Larkin, chief commercial officer of Sterling Supergroup, said: “The Spring Show always brings a surge of new energy, and this year was no exception. With new members and suppliers joining us, that energy translated into an atmosphere of optimism, connection, and shared purpose.”

Looking ahead, Sterling will continue its 60th anniversary celebrations at its 60th Annual Conference & Exhibition, taking place on 16–17 September in Hampshire.