SPAR UK promotes store cupboard staples with £1.25 value campaign

SPAR UK has launched a £1.25 value campaign on a range of store cupboard staples.

The promotion is running in participating SPAR stores in England, Scotland and Wales until 15 February.

Shoppers will be able to find a selection of SPAR own-label items, plus household favourites such as Baxters soups and Robinsons squash for £1.25.

Suzanne Dover, brand & marketing director at SPAR UK, said: “We know the start of the new year can be tough for a number of shoppers. When we plan and create campaigns, we always start with what our consumers need and develop ideas that can feed into this. Our January value at £1.25 campaign is no exception.”

The new year campaign is being supported with in-store PoS and SPAR radio. Across the digital channels, there is a dedicated landing page on SPAR UK’s website featuring a series of nutritious, budget-friendly recipes and food hacks to make January a little bit easier for shoppers. Social media followers can also share their hacks on SPAR social channels for their chance to win prizes.