SPAR UK introduces new value own-label wines

SPAR UK has released its latest collection of value own-label wines.

The three varieties – a drop of Red, a sip of White, and a splash of Rosé – have been developed by Philippa Carr, Master of Wine, who selected the wines after extensive benchmarking.

Amrit Rebello, SPAR brand controller, said: “We are delighted to launch our new range of value wines specially curated for our SPAR stores. They are not only competitively priced, but they are also designed to be an attractive option for shoppers looking for affordable yet flavourful choices. When the taste, packaging, and the price point come together, it definitely makes for the perfect offer.”

Carr added: “Every step of the winemaking process has been meticulously overseen to ensure great quality and taste. I selected the new SPAR own-label wine collection with the aim to provide wine lovers with exceptional value, making them the perfect choice for everyday enjoyment. With SPAR’s seal of excellence, shoppers can trust that every bottle delivers an outstanding experience. Cheers to a delightful wine experience, whether you choose to have a drop, splash or sip!”

The value range features three critters on the bottles – Reginald the Dog (red), Croxanne the Crocodile (white), and Phil-Mingo the Flamingo (rosé). The characters have been created to engage with age-appropriate shoppers in a light-hearted and memorable way with the use of QR codes incorporated on the bottles. This will direct shoppers to a dedicated age-verification website and will provide more information about the wines.

The launch of the new wines is being supported in-store with PoS in addition to responsible age-verified social media and digital activity.

In 2022, SPAR became the first grocer to make its full range of own-label wines suitable for vegans.

Published Date: May 24, 2024
Category: Wholesale Industry News