SPAR Scotland is supporting Scottish Food & Drink Fortnight across all its stores again this year.
This year’s campaign runs from 31 August to 30 September and highlights some of the Scottish brands and products stocked in SPAR stores throughout the year.
The campaign will also highlight the wide variety of Scottish suppliers that SPAR Scotland works with on a regular basis. Promotions will run on Scottish brands including Highland Spring, Irn-Bru, Barr Soft Drinks, Kerrs Bakers and Mrs Tilly’s.
Activities will include an advert on SPAR Radio, social media posts and competitions, PR, and themed in-store merchandising kits including posters, shelf cards and seasonal bays. The shelf-edge labels will feature regional words and their English translations, tailored to the store’s area.
SPAR Scotland CEO Colin McLean said: “Over the years SPAR has worked incredibly hard with local suppliers and we’re now strengthening our position as Scotland’s favourite community store. This is something we are extremely proud of. We work with a huge amount of local, Scottish suppliers and we are delighted to have recently introduced Grahams the Family Dairy and Castleton Fruit Farm to our supplier network. I am looking forward to seeing more Scottish local producers stocked in our SPAR stores.”
Tel: CJ Lang and Son (01382) 512000
Published Date: August 21, 2019