SPAR Scotland sponsors 2024 World Athletics Indoor Championships

SPAR Scotland has been confirmed as an Official Event Supporter of the 2024 World Athletics Indoor Championships.

The event takes place in Glasgow for the first time and runs from 1-3 March at the Emirates Arena.

More than 700 competitors from around 130 countries are expected to take part, competing in 26 events – 13 for men and 13 for women. The championships fall within the qualification period for the Paris 2024 Olympic Games, and competition is expected to be intense.

Colin McLean, CEO of SPAR Scotland, said: “SPAR is already synonymous with athletics across the globe, and through our support locally as SPAR Scotland, we hope millions of consumers will watch the televised broadcasts and see our global brand supporting this high-profile sporting event.

“We are delighted to support this event and we look forward to seeing some exciting athletics and perhaps discover new, home-grown athletic talent from the communities our stores serve across Scotland.”

SPAR Scotland will provide additional support for the event. The symbol group will provide products, including sandwiches, yogurt, fruit, and nutrition bars, to help fuel the hundreds of volunteers and staff who will be working at the championships over the three days.

SPAR Scotland is promoting the 2024 World Athletics Indoor Championships with instore PoS, SPAR instore radio advertising, social media, digital activity, and PR activity.

The company is also introducing a bespoke new livery design to promote the event on vehicles delivering goods to SPAR stores the length and breadth of Scotland.