SPAR Scotland’s ‘Spin into Spring’ campaign will give instant rewards

SPAR Scotland is set to launch a digital activation in Spring 2026, designed to attract new shoppers, boost footfall and drive sales across its 300+ stores.

Running from 12 March to 22 April 2026, the ‘Spin into Spring’ campaign will invite shoppers to take part in a daily spin-to-win game via a dedicated web app. Each play offers an instant opportunity to receive FMCG-branded digital vouchers for free products or money-off rewards redeemable exclusively in SPAR Scotland stores.

Over 250,000 instant reward vouchers will be available, redeemable within seconds. Shoppers can also unlock a bonus game and guaranteed reward by engaging with the app three times during the campaign, helping to drive repeat participation and store visits.

To keep excitement high, a £10,000 grand prize draw will conclude the promotion.

Paula Middleton, SPAR Scotland head of marketing, said: “ Spin into Spring builds on the success of our previous SPAR digital engagement campaigns, including Win With Every Goal and Frozen Fortune. We are giving shoppers a fresh reason to visit our stores more often, while offering brand partners an impactful, measurable way to drive trial and awareness at scale.

“There are various supplier packages available, each offering a mix of brand exposure, in-store activation, and digital reach. Platinum partners will also feature on a vehicle livery, maximising visibility across Scotland throughout the campaign.”

The campaign will be supported by in-store PoS, digital screens, web, and social channels. SPAR Scotland stores will also receive top tips to help maximise participation, with additional incentives for store compliance and competitions rewarding best campaign displays and voucher redemptions.

In other news, SPAR Scotland has announced that its 2026 tradeshow will take place at the Macdonald Aviemore Resort on 24 September. It will have the theme ‘Collaborate’.