SPAR Scotland launches ‘Big Deals of Summer’ campaign

SPAR Scotland has launched a ‘Big Deals of Summer’ campaign – a multi-channel initiative designed to attract shoppers and deliver value throughout the summer months.

Launching in all SPAR stores in Scotland and running during June, July and August, the campaign features summer deals in all core convenience categories. A wider variety of promotions will rotate across the three months, helping to maintain momentum and give customers fresh reasons to shop at SPAR Scotland.

The creative features the message that no matter the weather, SPAR is here to bring the fun and great value deals.

As part of the campaign, stores across the country will receive a comprehensive PoS kit to create maximum in-store impact. This will be supported by a far-reaching marketing plan that includes branded vehicle livery; hyper-local digital activity, including Facebook posts and email marketing; Spotify audio ads; paid content on SPAR Scotland’s social channels; a new influencer campaign; consumer PR activity; and commercial radio adverts.

To further engage local communities, some SPAR stores will host in-store parties, staff activities, and other interactive events to create a feel-good summer atmosphere for customers.

Paula Middleton (pictured), head of marketing at CJ Lang & Son/SPAR Scotland, said: “We are delighted to launch Big Deals of Summer. The campaign is all about giving our shoppers outstanding value during the summer holiday season and supports one of SPAR Scotland’s key strategic pillars – delivering value on your doorstep.

“Launching this footfall-driving marketing initiative is crucial. It helps our stores attract more shoppers, boosting sales and ensuring they make the most of the summer season. Working with major UK brands as well as local Scottish suppliers, we have built engaging in-store and digital offers designed to increase shopper frequency and grow average transaction value.”