SPAR Scotland kicks off summer of football with ‘Dream Big’ campaign

SPAR Scotland wholesaler and retailer CJ Lang & Son has introduced its ‘Dream Big’ summer football campaign.

The initiative officially kicked off with a bold launch at Hampden Park, featuring a branded promotional vehicle.

As fans gear up for a calendar of major fixtures, SPAR Scotland is featuring promotions on fan-favourite food, drinks and match-night essentials.

SPAR stores across Scotland will roll out new deals regularly, ensuring there’s always something exciting in store during the biggest football moments this summer.

The campaign celebrates not just the thrill of the game, but also the role SPAR plays at the heart of communities – bringing people together through convenience, quality and value.

Josie Cattermoul, trading director for SPAR Scotland, said: “With such a huge summer of football ahead, we wanted to give our customers even more reasons to celebrate. This campaign is all about bringing fans together with fantastic deals and making every match feel like an occasion – whether you’re celebrating a win or simply enjoying the atmosphere.

“We wanted to launch this campaign in a way that truly reflects the energy and passion of a summer of football. Hampden Park is the perfect stage, and our branded vehicle brings the campaign to life in a way that’s fun, engaging and impossible to miss.”

The Dream Big campaign will be supported with in-store PoS materials, in-store digital, paid digital activity and in-store events.