SPAR Scotland kicks off 2026 with major value push

CJ Lang & Son has launched a renewed value campaign in SPAR stores across Scotland, including independent and company-owned stores.

The campaign spotlights SPAR Scotland’s core value lines, which will remain in place for as long as possible throughout the year. These include:

• SPAR own-label white sliced bread and toastie loaf – £1

• Connolly’s bacon – £1

• McGhee’s six-pack tattie scone – £1

• Graham’s Light ’n’ Low milk – £1.27

• SPAR brand square sausage, haggis and black pudding four-packs – £2

Packs of six large eggs priced at £1.25 will follow onto shelves from February, further strengthening the in store value offer.

These key lines will be supported by a wider mix of staple products, which will continue to rotate on and off promotion in line with customer demand and seasonal trends.

The campaign will be backed by a full suite of marketing assets including vehicle wraps, in-store PoS, and digital materials, ensuring strong visibility across SPAR Scotland’s full estate.

Colin McLean, CEO for SPAR Scotland said: “Our objective is to continue offering our customers fair pricing on the everyday essentials they rely on. With household budgets still under pressure, we are committed to making life a little bit easier for shoppers by keeping key lines accessible, affordable and great quality.”

In addition to the value activity, SPAR Scotland is launching a new vehicle wrap to amplify its popular £3.25 breakfast roll and Barista Bar hot drink deal.