SPAR has joined forces with social media influencer Graeme Tomlinson, aka The Fitness Chef, for the month of January.
Madeleine Blowing, brand & digital executive at SPAR UK, said: “Our January lifestyle message aims to encourage a fresh and balanced start to the year at an affordable price.
“Our collaboration with Graeme Tomlinson, The Fitness Chef, and his introduction to our customers will enable them to be guided and educated on a balanced lifestyle. We will not only be utilising his breath of knowledge and expertise to drive sustainable goals, but we have also created a series of recipe videos showing some of The Fitness Chef’s favourite meals, all featuring SPAR brand products.”
Along with creating recipes exclusively for SPAR customers, Tomlinson will provide blog posts and content from his own social media channels, take part in a question-and-answer session and provide a number of competitions.
Tomlinson said: “Like SPAR, I want to show people that cooking tasty, nutritious food can be easy, cost-effective and convenient.”
Blowing concluded: “Tomlinson has brought his recipes to life in a UK bestselling book, Eat What You Like & Lose Weight for Life, and we are looking forward to helping him launch his second book Still Tasty in January.”