SPAR has become the first UK grocer to make its full range of own-label wines suitable for vegans.
“People are increasingly looking for vegan products, regardless of their eating habits or lifestyles. As a result we decided that the time had come to create more inclusive ranges that tap into what our shoppers are looking for,” explained Adam Georgiou, brand manager for own-label beers, wines & spirits at SPAR UK.
“We are really proud to be delivering on our promise to become the first grocer offering an own-label wine range that is suitable for vegans. Our vast range boasts many multi-award-winning bottles, which offer shoppers great quality and fantastic value.”
The selection of over 70 wines, which have won more than 190 awards over the past three years, will be supported with digital communications, PoS, consumer PR, influencer activity, media and celebrity outreach. The support campaign is predicted to reach five million people.
All wines featured in the consumer PR programme are award-winners and will be on promotion until 9 February. SPAR Regional Selection Languedoc Red is reduced from £7.49 to £6.49; SPAR Regional Selection South African Reserve Chenin Blanc is £5.49 (usual rsp £6.49); SPAR Vine & Bloom Rosé is £4.99 (usually £6.49); and SPAR Prosecco Valdobbiadene DOCG is £8.99, down from £9.99.