SPAR launches White Toastie loaf

SPAR has launched a White Toastie thick sliced loaf, complementing the medium sliced option introduced in February 2024.

With own-label bread sales on the rise and thick sliced bread gaining in popularity, the launch addresses growing market trends.

Katy Button, SPAR UK trading controller, said: “The new SPAR white thick sliced bread offers shoppers exceptional quality and value, reflecting the growing demand for own-label products. Meeting customer needs is a priority for us, and introducing this variety ensures we cater to a wide range of preferences.

“In 2025, we plan to expand the range by introducing a brown or wholemeal option. This initiative will drive greater volume and deliver even better value to our customers.”

Available in participating SPAR stores in Scotland, England and Wales, the new SPAR White Toastie loaf (800g) has a rsp of 99p.