SPAR launches Spinner Winner campaign with YouTuber MrBeast

SPAR has launched a summer campaign, Spinner Winner, in collaboration with the YouTuber MrBeast and Feastables chocolate bars.

The campaign, which runs until 30 August, offers consumers a daily opportunity to spin a wheel and win prizes instantly, as well as being entered into a grand prize draw. The prize pool exceeds £150,000 and there are several big prizes including a £50,000 car and £10,000 in cash.

In addition to the online game, 41 SPAR stores (serviced by AF Blakemore & Son) will be hosting in-store events as part of the Spinner Winner campaign, whereby customers will have the chance to spin a wheel and immerse themselves in the ‘beastmode’ game. Participants can win instant prizes, but they also have the option to forfeit their prize for an opportunity to unlock a mystery box. If they can find the correct key to open the box, they will win a mystery prize.

“We are incredibly proud to present the Spinner Winner campaign in partnership with MrBeast,” said Sarah Ellis, group marketing director of AF Blakemore & Son. “This campaign embodies our commitment to providing our customers with extraordinary experiences and opportunities to win fantastic prizes. With the combination of our online game and in-store events, we are confident that Spinner Winner will capture the excitement and enthusiasm of our customers.”