SPAR launches own-label raspberry flavoured vodka

SPAR has entered the flavoured spirits market with a new own-label raspberry flavoured vodka.

Adam Georgiou, senior brand manager for own-label beer, wine & spirits at SPAR UK, said: “Flavoured vodka is a growing sector of the spirits market, and within the category, raspberry has proven to be the consistent crowd favourite.”

According to market research conducted by SPAR, raspberry vodka currently commands 37% of the flavoured vodka market. In addition, SPAR’s own-label Imperial Vodka is performing exceptionally well. As such, SPAR expects its new own-label raspberry vodka to be a bestseller.

Georgiou said: “Our own-label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour.

“We know this is a great, exclusive own-label product for our independent SPAR retailers and stores as we move into the summer holidays. It is price-marked at £14.99, which will prove appealing to customers looking for a great quality and value spirit.”

The launch is being supported in store with PoS, internal and external communications, and digital comms.