SPAR introduces two new flavours and refreshed pack design for Blue Bear

SPAR has introduced a new pack design for its own-label energy drink, Blue Bear, and two new flavours – Berry Burst and Tropic Surge Zero. 

The ‘high energy visuals’ are designed to give Blue Bear an unmistakable presence on shelf. Available in both 75p PMP and non-price-marked packs, Blue Bear gives SPAR stores the flexibility to tailor pricing to their local shopper base.

In addition to the two new varieties, the range includes Blue Bear Original Energy Drink and No Added Sugar Energy Drink. All variants come in 250ml bottles.

Katie Breadmore, product manager at SPAR UK, said: “We are absolutely delighted to unveil the all-new Blue Bear rebrand. Inspired by the tremendous success of the range, we are setting our sights on establishing Blue Bear as a true icon in the category. This daring, vibrant design is guaranteed to captivate our loyal Blue Bear fans while also welcoming a wave of new shoppers to the category and to our incredible brand.”

SPAR’s own-label team says that the refresh reflects changing shopper habits and a category that shows no sign of slowing down. With energy drink demand on the rise, the updated Blue Bear energy drink range, including the classic Blue Bear and Blue Bear No Added Sugar (NAS), is primed to tap into new occasions, broaden appeal and deliver even stronger returns for SPAR stores.

“All these changes, along with keeping our pricing clear and competitive, will help entice even more shoppers into our own-label range, boosting sales and profit for our retailers,” added Breadmore.