SPAR introduces own-label fresh pasta range

SPAR has expanded its own-label offering with the launch of a new fresh pasta range.

Designed to meet growing consumer demand for convenient, great-tasting meal solutions, the range comprises:

• SPAR Ricotta & Spinach Tortelloni 300g – rsp £2.25

• SPAR Smoked Ham & Cheese Tortelloni 300g – rsp £2.25

• SPAR Cheese, Tomato & Basil Tortelloni 300g – rsp £2.25

• SPAR Tomato & Herb Sauce 300g – rsp £2

• SPAR Tomato Mascarpone Sauce 300g – rsp £2

• SPAR Tagliatelle 300g – rsp £1.80 (available from July)

• SPAR Gnocchi 400g – rsp £1.85 (available from July)

Completely new to the SPAR own label line-up, the fresh pasta variants cook in just minutes and are made using traditional Italian recipes by a family-owned pasta manufacturer with more than 100 years of expertise.

“Today’s shoppers are short on time but still want something fresh and delicious – and that’s exactly what SPAR delivers,” says Caroline Morris, sourcing manager at SPAR UK. “We are offering authentic, high-quality pasta crafted by specialists, with vegetarian options and sauces to match. It’s a complete solution, and one that shoppers will come back for.

“This range has been specifically developed by the SPAR brand team to give our independent retailers a real point of difference — it’s another example of the benefits of being part of the SPAR network.”

The launch is being supported by prominent in-store POS to drive awareness and encourage trial. With shelf lives of up to 18 days for tortelloni and13 days for sauces, the range is designed to give SPAR retailers flexibility and helps reduce waste while offering fresh, compelling choices in the chilled aisle.

Each product has been carefully priced to offer both quality and value: