SPAR adds three premium ice creams to own-label range

SPAR has introduced three premium own-label ice creams, all with an rsp of £3 for a 480ml tub.

The variants are Vanilla Ice Cream with Salted Caramel Sauce and Belgian Chocolate Shavings; Indulgent Chocolate Ice Cream with Chocolate Sauce and Belgian Chocolate Shavings; and White Chocolate Ice Cream with Mixed Berry Sauce and Belgian Chocolate Shavings.

The launch is being supported by in-store PoS and graphics, internal communications, digital comms and SPAR in-store radio.

Adam Georgiou, SPAR UK brand manager, said: “We are excited to bring three premium ice cream lines into the SPAR own-label frozen food portfolio. The new product flavours chosen are some of the most popular in the market, and at only £3 each they will be very appealing to customers looking for great taste and excellent value given the cost-of-living crisis.

“This category has seen continuous growth over the last four years in both value and volume sold, with sales of premium tubs growing in popularity over the winter months. We are delighted to be able to give our SPAR stores the opportunity to take a good share of this market, as customers look to trade up to less costly premium options to indulge at home,” he added.

Published Date: November 14, 2022