SPAR adds sparkle to its Christmas own-brand range

SPAR has launched its new own-label Christmas range in a red livery that aligns to the marketing creative in-store and online.

The updated range has also been extended with new lines across several fresh food sub-categories to enhance SPAR’s credentials as a genuine Christmas destination.

A highlight of the Christmas range is SPAR’s Luxury All Butter Mince Pies (£2 for a pack of six), which have been voted the ‘Best Classic Mince Pie’ for the second time in the BBC Good Food Christmas Taste Awards 2021 and joint winner in the ‘Best Classic Mince Pie’ category in the Olive magazine Christmas supermarket awards 2021.

SPAR is supporting the award wins on pack, with PoS in store and digitally on all social channels.

SPAR’s limited-edition sandwich programme continues this festive season with the return of Turkey Feast and the addition of Brie & Cranberry sandwich, which is suitable for vegetarians. Both lines will be available from 15 November, and 10p from the sale of each sandwich will be donated to Marie Curie.

In-store from 13 December will be two new own-label lines: SPAR Pigs in Blankets and Stuffing Balls.

In the frozen category, the group has launched five new all-year-round products as consumers continue to look for a value solution and aim to reduce food waste. SPAR Curly Fries, Potato Wedges and Corn on the Cob have joined the party food range, while two frozen fruit lines (Raspberries and Blueberries) are also new.

Myles Mersh, SPAR UK brand manager, said: “We are anticipating a family festive season this year and as a result we are encouraging SPAR stores to engage with customers as early as possible to ensure they are front of mind when it is time to purchase.

“Our 2021 Christmas range covers a number of new incremental SKUs and a wide range of customer missions over the festive period, including meal trimmings, antipasti, party food, food to go, dips, confectionery, desserts and more.”

The SPAR Brand Christmas 2021 range will be supported in-store with digital, PoS and marketing creatives to ensure maximum impact.

Tel: SPAR UK 020-8426 3700

Published Date: October 26, 2021
Category: Wholesale Industry News