SoSweet speciality sweet business joins Sugro
SoSweet has joined Sugro.
Based in Bideford, Devon, SoSweet is a speciality sweet business based with retail, wholesale and online platforms. It currently operates 14 SoSweet Stores across Devon, Cornwall, Dorset and Somerset, and is aiming to grow to 20 stores by 2025.
SoSweet is ranked within the top 10 food sellers within Tik Tok and it dominates the Sweets & Snacks category on the platform with its range of ‘viral’ SKUs.
The company has also just launched a new delivered SoSweet Direct service, whereby its team of business development managers deliver to convenience and speciality operators in the South West on England.
SoSweet director George Robinson said: “We are delighted to have joined Sugro. As a high-volume retail and wholesale business, we rely on strong direct relationships with suppliers to increase our variety and availability across our range. Our strong physical presence across the South West also presents many opportunities for brand partnerships and activations. We are very excited for a long and fruitful experience within the Sugro group.”
In other news, Sugro is giving its members an opportunity to save on their energy costs through a partnership with Trustkeys.
Members will now have access to their own dedicated account manager at Trustkeys who will guide them through options to save money on gas, electric and water rates.
Emma Senior, Sugro managing director, said: “Our members, along with everyone else, are impacted heavily by the cost-of-living crisis, so this is an excellent way of how a buying group can benefit them.”
• More than 270 members, suppliers and guests attended Sugro’s recent trade show at the Liverpool Exhibition Centre. An awards dinner attracted 220 guests. E-Natural was awarded the Environmental & Sustainability Award; Brand Factory was recognised as Digital Champion of the Year; Sandea Wholesale took the Group Rising Star Award; and Courtney & Nelson won Retail Member of the Year. The Community & Charity Champion Award went to Morris & Son; ICS won the Foodservice Wholesaler Award; and Shree Sai Trading claimed the Specialist Wholesale Award.
