Simply Food Solutions launches Discovery Kitchen dishes for Bidfood

Exclusive to Bidfood, Simply Food Solutions has launched Discovery Kitchen, a new hospitality-focused brand of British-made global dishes.

Five trend-led products have been introduced for 2026, including Korean-inspired Sticky Gochujang Chicken, Tofoo Red Thai Curry (pictured) and Mediterranean Beef & Fennel Meatballs.

These complement the existing range, which includes products such as a Shakshuka base sauce to make a quick, authentic Middle Eastern breakfast or brunch, as well as easy-to-prepare options like Makhani Chicken Curry, Thai Green Curry, and Singapore Noodles.

Developed in collaboration with Bidfood’s culinary director Martin Eshelby, the range is informed by insights from Bidfood’s 2026 Food and Drink Trends and reflects the growing demand for world flavours and the trends that are set to inspire menus in the next two years.

Each product has been tried, tested and developed closely with customers, ensuring they meet the practical demands of modern hospitality kitchens. Designed to save time, simplify preparation and maintain consistent quality, Discovery Kitchen dishes help businesses deal with the impact of labour shortages, rising costs and skill gaps without compromising flavour.

All dishes are halal-certified and supplied frozen in either individual or multi-portion formats.

Eshelby said: “Discovery Kitchen gives the hospitality sector dependable, on-trend food that performs every time. We focus on flavour, quality and simplicity. We don’t just supply dishes; we work hand-in-hand with our customers to perfect them, fine-tuning flavours and creating customised menu options that work seamlessly in any kitchen.”