Sigma signs up Zest Food Partners to expand its presence in UK foodservice

Zest Food Partners has announced a partnership with Sigma to launch and grow its core range of products for the foodservice sector in the UK.

Sigma is a global-leading food company that offers a wide range of products including packaged and fresh meats, cheese, ready meals, and vegetarian foods. Sigma’s portfolio consists of leading brands, including Campofrío, Fiorucci, Aoste and Nobre. In Europe, the company already has a significant presence in eight countries and export its products to another 60 countries worldwide.

Jon Body, commercial director at Zest Food Partners, comments: “We are delighted to be working with Sigma. They have an impressive portfolio of brands, and a fantastic range of high-quality products that we know will be competitive for our customers. I am confident there is a huge opportunity to accelerate the growth of the Sigma brands within the foodservice sector in the UK.”

Christopher Kidd, Sigma’s sales manager for the UK, adds: “We are really pleased to have found a strategic partner in Zest. We are convinced that their targeted approach and deep understanding of the UK’s foodservice sector will be key to driving growth in this market.”

Zest Food Partners is a team of strategy, sales, marketing, and procurement experts working with ambitious brand owners that are looking to expand and grow their products within the foodservice market.

Published Date: May 9, 2021
Category: Product & Promotions News