Rio in partnership with racing driver Bobby Thompson

Hall & Woodhouse has announced a partnership between its tropical soft drink brand Rio and British Touring Car Championship driver Bobby Thompson.

“At 21, having just been given the huge accolade of BRDC Rising Star status, Bobby will be the youngest driver in the 2018 BTCC,” comments Rio brand manager Danielle Obbard.

The partnership will give Rio exposure to a TV audience of over 20 million.

There will also be social media activity, sampling at races, and consumer and trade competitions to win VIP tickets.