Pricecheck recruits Darren Goldney as commercial director

Darren Goldney is to join fast-growing FMCG wholesaler Pricecheck as commercial director.

Due to leave his role as Unitas managing director in late April, Goldney (right) will be involved in the future growth and development of Pricecheck as a key member of the board of directors.

The appointment marks the start of Pricecheck’s next phase of growth as it aims to achieve a £200 million turnover within the next five years.

Debbie Harrison, joint managing director (trading), said: “Darren’s experience speaks for itself. We’ve enjoyed working with him at Unitas and now we are excited to welcome him to the Pricecheck team.

“His arrival showcases our confidence in the future of Pricecheck, and Darren’s knowledge and understanding of branded supplier partnerships will be a crucial piece of our growth plan.”

Goldney commented: “Pricecheck’s growth is one I’ve been following and supporting for a number of years and so I very much look forward to joining the team and playing my part in the journey. With the company’s ambition to double in size, it certainly looks a very attractive place to be for the future.

“My time at Unitas has provided unique and interesting insight into 160 businesses, and Pricecheck has always been one of the many great businesses who stand out, by acting not just as a wholesaler, but as a distribution partner with a range of targeted added-value capabilities.”

Goldney brings to Pricecheck a wealth of industry experience, having led the merger to form Unitas after joining Today’s Group in 2017. Previous to that, he had held key leadership roles at Coca-Cola, Whitworths and Palmer & Harvey.

Pricecheck offers more than 8,000 branded products to customers in the UK and to more than 80 countries globally through distribution agreements.

Tel: Pricecheck (0114) 244 0887

Published Date: April 7, 2021

Category: Wholesale Industry News