Pioneer Foodservice invests more than £300K in fleet

Pioneer Foodservice has invested more than £300,000 in expanding its fleet.

Seven new refrigerated vans will be used to service customers across southern Scotland, north-west and north-east England.

The vans feature the company’s recently introduced logo, alongside a new creative developed especially for the vans.

“To cope with demand we needed to add to our existing fleet of vehicles,” explained Jonny Forsyth, operations director of the wholesaler, which is based in Carlisle with additional depots at Workington and Gateshead.

“Our brand stands for quality and commitment, and we wanted our new vans to represent that. We’re very proud of our new look and design ­– it is sure to enhance our reputation and all we represent.”