Parfetts’ summer trade festival Parfest to feature 500 deals

Parfetts is holding its annual summer trade festival from 9 to 15 July to celebrate the best of cash & carry and convenience.

Parfest 2023 will offer 500 deals across all categories to help retailers optimise their margins. Supplier partners are supporting Parfest in a range of promotions, activations, NPD and sampling.

The week-long celebration will also see free food, ranging from burritos to breakfast sandwiches, available at all depots from street food vendors. In addition, there will be competitions and giveaways.

Guy Swindell, joint managing director of Parfetts, commented: “Parfest is an opportunity to celebrate everything great about our industry while shopping a huge range of incredible margin-boosting deals. Our retailers can meet key suppliers in the depot and speak to our teams to understand how we can help support their businesses.

“There is lots of fun to be had, with competitions, music and street food vendors giving every depot a carnival atmosphere. We hope to see as many people as possible throughout the week. Parfest week last year was well received by our retailers and delivered a record week of sales of over £14 million for Parfetts. The celebration this month is set to be even bigger!”