Parfetts launches World Cup promotion and predicts bumper sales

Parfetts has launched a promotion to help retailers maximise margins during the World Cup.

The initiative runs from 13 to 19 November and features offers on popular brands and key lines that consumers will shop for throughout the tournament.

Retailers will also benefit from an expanded Parfetts own-label range, Go Local, which includes Lancer cider, Tideways and Don Carlos wine, and Festini perry. All products in the range deliver ‘consistently high PORs’ according to the company.

The employee-owned wholesaler is predicting record sales of beers, wines and spirits during the tournament as more fans watch the matches at home.

Guy Swindell, joint managing director of Parfetts, said: “Some pundits are predicting that the World Cup will generate extra sales worth £1.3 billion if England manages to get through to the second round. So it’s a huge opportunity for our retailers, and we’ve put together a promotion that offers our lowest prices on a wide range of food and drink.”

Parfetts is helping retailers to attract more shoppers with a range of measures. It distributes promotional leaflets for free and runs extensive social media and digital marketing campaigns.

Swindell added: “We advise retailers to put themselves in the best position to win during the World Cup. They should ensure that they take advantage of these offers and feature promotions that are built around the shopper mission with link buys between alcohol and snacks. We also advise that a delivery partner will help drive revenue during matches.”