Parfetts launches biggest-ever Parfest event with over 700 deals

Parfetts has launched its biggest-ever Parfest promotional event, with more than 700 high-margin deals.

Running from 5 to 11 July, the event is taking place across all nine depots.

This year’s Parfest features more supplier support than ever before, with over 400 supplier activations planned throughout the week. Retailers can also enjoy free food, live entertainment, competitions and giveaways as part of the event, creating what Parfetts says is its biggest celebration of wholesale to date.

The event will also see the official launch of Spirit Republic, Parfetts’ first own-brand spirits range. The new range has been developed to give independent retailers stronger margins across key take-home alcohol categories.

Guy Swindell, joint managing director of Parfetts, said: “Parfest has become one of the highlights of the wholesale calendar because it combines outstanding deals with the opportunity for retailers to spend quality time with our supplier partners.

“Every year we invest more to make the event bigger and better. This year we have expanded across all nine depots for the first time, with more supplier activations, promotions, entertainment and opportunities for retailers to find products and ideas that will help grow their businesses.”

In addition to promotional offers, suppliers will showcase new products and offer category advice throughout the week, giving retailers the chance to discuss ranging, merchandising, and new product development face to face.

Parfest showcases Parfetts’ employee-owned culture, with colleagues across the business taking part in themed activities, competitions and fundraising throughout the week, helping create the festival atmosphere that has made the event a fixture in the independent retail calendar.

The wholesaler expects this year’s event to attract its highest-ever attendance.