On behalf of Parfetts, Unitas Wholesale has donated £500 to Type 1 Families, a South Tees Diabetes UK charity.
As part of its Picture Portal compliance incentive scheme, Unitas regularly rewards one member wholesaler with a donation to a charity of their choice, plus a personal prize for the winning depot’s Optimisation Champion.
Picture Portal is a tool used to capture real-time examples of promotional execution and activation across the Unitas membership.
Members submit images each promotional period via a dedicated point of contact in each depot, known as an Optimisation Champion, and these images are shared with suppliers to demonstrate effective levels of compliance.
In return, members benefit from enhanced bonus incentives as part of the group’s ‘More 4 More’ rewards programme.
Joe Tindle, supply chain manager at the Parfetts Middlesbrough depot, was selected as the latest Optimisation Champion incentive winner. In addition to the £500 charity donation, Tindle was given a £100 Amazon gift card for consistently submitting high-quality images that include effective off-shelf displays featuring Unitas Wholesale Mega Deal Plus promotions.