Parfest 2025 features over 1,000 deals and attracts record footfall

Parfetts hosted its largest promotional event of the year, from 6 to 12 July across all eight of its UK depots.

Now in its fourth year, Parfest combines promotional deals with music, food, competitions and a festival atmosphere.

This year’s event was the largest to date, with more than 1,000 deals, over 500 brand activations and a record footfall of over 12,000 retailers.

Guy Swindell, joint managing director at Parfetts, said: “Parfest is an opportunity to celebrate everything great about our industry while giving our customers access to incredible margin-boosting deals. The whole event demonstrated what happens when retailers, suppliers and our depot teams come together; it was phenomenal.

Noel Robinson, joint managing director, added: “Our suppliers played a huge part in making the day unforgettable. Their energy, campaigns and commitment to engaging directly with customers helped drive sky-high sales and made Parfest 2025 one of our most successful yet.”

Currently operating from depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport, Parfetts is opening its ninth UK depot in Southampton later this summer.

The 113,000 sq ft site will expand the company’s national footprint and support retailers across the South Coast and Greater London, while offering local job seekers the unique benefits of working for an employee-owned business. The new depot will also strengthen Parfetts network of convenience fascias, including Go Local, Go Local Extra, The Local, and Shop & Go.