One Stop launches Big Brands Low Prices campaign

One Stop, a subsidiary of Tesco, has launched a ‘Big Brands Low Prices’ campaign, which pledges to support customers post-Christmas with over 100 family-favourite brands at ‘unbeatable’ prices.

Until 28 February, shoppers across One Stop’s 1,100 UK stores, including franchised shops, will find a range of well-known branded products at low prices.

As part of the campaign, 42 essential products will see price drops delivering an average of 7.3% savings for customers, with products spanning key categories such as ambient food, chilled, frozen, household, soft drinks and wine.

The initiative comes as One Stop reinforces its commitment to quality and value, ensuring customers can access trusted brands while staying within their budget.

Nigel Prendergast, head of customer and business support at One Stop, commented: “As a community retailer, we’re tuned into our customers’ changing needs, especially in the New Year when shopping habits shift. Many feel the post-festive pinch and want to balance their budgets without compromising on quality.

“With our January value campaign, we’re showing that One Stop is the place to find trusted, big-brand products at unbeatable prices. Whether it’s everyday essentials or treats to get through the colder months, our customers can shop confidently knowing they’re getting incredible value close to home.”

The campaign will be brought to life with a full in-store marketing takeover, including external posters, banners, stands, hanging signs, and shelf-edge barkers.

Henry Maulik, head of product at One Stop, added: “Our new year campaign is about delivering value across the board. By offering this breadth of choice, from health and beauty to grocery and beverages, we’re making it easier for customers to shop smart and save big at the start of 2025.”