On-trade wholesaler Venus opens fifth depot to boost regional presence
Venus Wine and Spirits Merchants, which was acquired by Booker in June 2024, has opened its fifth distribution centre today (14 July).
The 13,500 sq ft site in Kingswinford, West Midlands, will enable Venus to deliver premium wines, spirits, beers and beverages to hospitality customers across the region. A total of 12 new members of staff, including three account managers, have been recruited to work from the branch.
The Kingswinford depot is positioned within the existing Booker site on The Pensnett Estate, Kingswinford, and its development follows the opening of a depot in Eccles earlier this year.
Neil Jewsbury, MD at Venus Wine and Spirits Merchants, said: “It’s a real pleasure to see this opening come to fruition as the new depot allows us to scale up our offering and expand our footprint across the West Midlands region. It’s a strong addition to our network and we know there’s huge potential in the region thanks to its lively hospitality scene.
“The summer season is always a key period for pubs, restaurants, bars and hotels and we’re here to help operators in the region offer the very best choice, price and service. We carefully source and select all products in our portfolio to ensure they meet the taste, quality and price expectations of our customers, and bring excitement to consumer drinking occasions.
“As a business, we are cementing our position in the drinks marketplace as a leading supplier of expertly selected, premium beverages.”
Andrew Yaxley, CEO at Booker Group, added: “Since we acquired Venus in June 2024, we’ve set out ambitious growth targets and one year on, we’re already showing signs of success within the drinks space. Our new Kingswinford team is working hard to support on-trade customers on the ground to ensure they have access to a breadth of drinks to suit their demographics nand customers’ preferences, ultimately to ensure business success for their venue or outlet.
“With Venus, Booker is able to offer an unmatched food and alcohol proposition, with over 3,000 wines, beers and spirits in our portfolio. Our goal is to be a one-stop-shop solution for customers in the West Midlands and nationally, underpinned by our delivered and in-depot services, price lockdowns and strong customer relationships.”
Published Date: July 14, 2025
