On-the-go smoothie bowl from Kellogg’s

Kellogg’s is targeting the millennial market with its new Joyböl brand for the on-the-go occasion.

Joyböl pots are an all-in-one fruit smoothie bowl containing grains, nuts, seeds and fruit. There’s no need for refrigeration – the consumer simply adds cold water or milk, before stirring. The range is available in three variants: Super Berries & Acai, Strawberry Almond Quinoa and Mango Coconut Chia.

The brand is being launched in city centre convenience stores this month, with a wider roll-out to follow.