North West Wholesale delivers Sugro retail sample box to customers
Sugro UK has announced the continued distribution of its retail sample box, which is now being shared with the retail customers of member North West Wholesale. It joins fellow members O’Reillys and Youings in offering the samples to their customer bases.
Following the positive response and valuable insights gained from the launch in 2023, with 75% of customers who received the box placing orders for the included products, the 2024 retail sample box features an even broader selection.
Retailers receive samples of the latest snacks, beverages, confectionery and grocery essentials, sourced from both well-known brands and suppliers who are new to the wholesale industry.
Tom Lumsden, director of North West Wholesale, said: “We are thrilled to be one of the first wholesalers to distribute the retail sample boxes to our valued customers. At North West Wholesale, we believe in building strong relationships and providing products that meet our customers’ needs and expectations.”
Yulia Petitt, head of commercial & marketing, added: “I am absolutely delighted to see the continued success of the retail sample box, which is a fantastic opportunity for the suppliers to showcase their products direct to retailers who are of course the final decision makers when it comes to purchasing stock.
“At Sugro, we’re committed to working with both members and suppliers on delivering new and exciting marketing initiatives to maximise sales growth and distribution opportunities across the wholesale and retail arena. With this in mind, we are now working on several very exciting projects for the remainder of the year and 2025.”
