Nisa targets 1000 more stores to support Too Good To Go

Nisa has launched a campaign to increase the number of stores supporting the Too Good To Go initiative, which fights food waste.

To mark two years of working with Too Good To Go, Nisa is aiming to grow the partnership to 1,000 stores from the 100 Nisa shops currently involved. Between them, these stores have saved more than 46,000 Magic Bags of food in the last 48 months, and saved 115,000kg of CO2e from going to waste.

A video – Fighting Food Waste with Too Good To Go  – has been created by Nisa, along with a flyer that is being distributed to stores by Nisa’s retail development managers.

Ian Bacon, who has recently taken on responsibility for leading the Too Good To Go partnership at Nisa, said: “This new momentum is really exciting, and we are confident we can work with Too Good To Go to hit our ambitious target and get 1,000 Nisa stores on board over the next year.

“The stores already using Too Good To Go have shared positive feedback about the simplicity of the system and the impact it has on the community, and we are actively promoting the initiative on store visits and in conversations with our partners.

“As the demand for fresh food in convenience stores grows, there is always a risk of waste and the Too Good To Go app is a great way of reducing that and at the same time doing something positive and helping to save the planet – one Magic Bag at a time.”

Paschalis Loucaides, UK managing director at Too Good To Go, added: “Reducing food waste is the number one solution to tackling climate change and I’m looking forward to taking even bigger strides in our partnership with Nisa so we can pave the way for a brighter, greener future.”


Tel: Nisa Retail (01724) 282028

Published Date: November 24, 2021
Category: Wholesale Industry News