Peter Batt: ‘Having listened to our retailers since the launch of Fresh Rewards it became clear that simplifying the rebate terms was an important next step.’

Following retailer feedback, the percentage of financial returns previously held within a store development fund is now to be given as a cash rebate. This means that qualifying retailers could earn, on average, £2,300 cash back per rebate period.

The Fresh Rewards rebate model was originally launched in 2021, making it easier for retailers to see how much they could potentially earn so that they could focus on driving their business forward.

Peter Batt, managing director of Nisa, said: “Having listened to our retailers since the launch of Fresh Rewards it became clear that simplifying the rebate terms was an important next step.

“I’m really pleased that the work to simplify and return a higher percentage of the rebate in cash has now concluded, which will allow retailers to re-invest in their businesses faster and more efficiently, in areas of their choosing.

“Independent retailers are finding the current cost-of-living crisis as difficult as anyone across any industry. For many, simply surviving in these turbulent times is proving challenging enough. Since becoming MD of Nisa I’ve visited many of our retailers and heard directly from them on the issues which matter most.”